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UI/UX design focuses on creating user-centered digital experiences that are both functional (UI) and enjoyable (UX). User Interface (UI) refers to the visual aspects of a product, such as buttons, icons, typography, color schemes, and layouts, aiming for clarity and intuitive use. User Experience (UX) encompasses the overall feel of the user’s journey, emphasizing how easy and pleasant it is to interact with the product. UX designers focus on research, wireframing, and prototyping to ensure the design addresses user needs and behaviors.
A well-executed UI/UX design balances aesthetics with functionality, improving usability, accessibility, and satisfaction. It requires constant iteration and user feedback to refine the experience, ensuring the digital product meets both business goals and user expectations.
